A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

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Here is the answer of the question: A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

  • They should use conversion lift.
  • They should use Smart Bidding.
  • They should use a marketing mix model.
  • They should use viewable CPM.

The above question is related to “Google Ads – Measurement Certification Exam“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification Exam” on the “Google Ads – Measurement Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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