Question: A media buyer at an agency is setting up their first campaign to reach audiences watching premium TV shows and movies through Prime Video. Their client specifically wants to appear alongside popular TV series and movies. Which media type should they select in Amazon DSP?
- Streaming TV
- Connected TV
- Digital Video
Explanation
Streaming TV is the Amazon DSP media type used to reach viewers watching premium streaming content. Prime Video ads appear within TV shows, movies, live sports, and other streaming entertainment environments. This media type is designed for full-screen video experiences across connected TV, desktop, and mobile environments. Connected TV (CTV) is a device environment, while Streaming TV is the campaign media type for this placement strategy.
Why the other options are incorrect
Connected TV is a device type, not the Amazon DSP media type used to select Prime Video streaming content.
Digital Video is broader and does not specifically identify premium streaming TV placements such as Prime Video shows and movies.
Source for verification
https://advertising.amazon.com/solutions/products/streaming-tv-ads
https://advertising.amazon.com/products/prime-video-ads
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