Question: A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand's website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
- Loyalty
- Consideration
- Conversion
Explanation
Consideration involves shoppers actively learning more about a brand or product before purchasing. Clicking an ad, visiting a website, and signing up for a newsletter show deeper evaluation after initial discovery. These actions indicate interest and information gathering rather than repeat engagement or completed purchase. This stage helps move shoppers closer to conversion by encouraging exploration and comparison.
Why the other options are incorrect
Loyalty applies after purchase and focuses on retention or repeat engagement.
Conversion focuses on purchase-oriented actions, not early research and brand exploration.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.