A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

Hootsuite Social Marketing
  • larger monthly calendar; weekly calendar
  • industry calendar; weekly schedule
  • weekly calendar; post-by-post spreadsheet
  • content strategy; hourly schedule
  • social media strategy; evergreen content list none of these

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