A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

Hootsuite Social Marketing
  • Visually Curated Media
  • Follower Based Content
  • User-discovered Media
  • User-generated content
  • Audience curated images

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