Question: Accent Athletics a global sports company, would like to promote a new launch of sports equipment products in their Amazon Brand Store. Which of the following ad types will help them to achieve this?
- Sponsored Display
- Sponsored TV
- Sponsored Products
Explanation
Sponsored Products support product-level promotion for items sold in the Amazon store. This ad type helps increase visibility for individual products during shopping activity. A new product launch can benefit from product-focused ads that connect shoppers directly with relevant listings. This makes it suitable for promoting newly launched sports equipment products.
Why the other options are incorrect
Sponsored Display reaches relevant audiences with display ads, but it is not the main product-listing promotion format.
Sponsored TV reaches streaming TV viewers, not shoppers looking for individual product listings.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.