Question: Accent Athletics is running an ad to shoppers who recently considered products in the "golf shoes" category. What type of audience is Accent Athletics using to reach these shoppers?
- Demographic
- In-market
- Lifestyle
Explanation
In-market audiences are based on recent shopping activity within a specific category or sub-category. Recent consideration of golf shoes indicates active interest in that product area. This audience type helps advertisers reach shoppers who are currently evaluating similar products. It is suited for campaigns that aim to connect with customers showing near-term purchase intent.
Why the other options are incorrect
Demographic audiences are based on attributes such as age, gender, or household characteristics, not recent category consideration.
Lifestyle audiences are based on broad, regularly demonstrated interests, not recent shopping activity in a specific category.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.