Question: Accent Athletics would like to run a campaign for "coffee lovers". Which audience type can they use to reach their ideal audience?
- Demographic audience
- Lifestyle audience
- In-market audience
Explanation
Lifestyle audiences help advertisers reach groups whose shopping interactions reflect broad interests. “Coffee lovers” represents an interest-based audience rather than a specific demographic attribute or immediate purchase signal. This audience type is useful when a campaign is built around affinity with a lifestyle category. It helps align messaging with customers who demonstrate ongoing interest patterns.
Why the other options are incorrect
Demographic audience groups customers by attributes such as age, gender, or household characteristics, not broad interests.
In-market audience focuses on recent category or sub-category consideration, not broader lifestyle affinity.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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