Question: According to Jobs Theory, which of the following is an example of a job story?
- Our customers buy our product because it helps them feel more confident in social situations.
- When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day.
- XYZ, Inc. was founded in 1902 in Paris, France as a manufacturer of electric generators. Over the past century, they’ve grown from a regional manufacturer into an international power solutions leader.
- Our support team is responsible for helping customers find the answers they need as quickly as possible.
Explanation
Jobs Theory uses a job story to connect a situation, motivation, and desired outcome. The correct example includes the context that triggers the need, the progress the person wants to make, and the result they expect. This structure explains why someone would choose a product or service in a specific moment. It focuses on customer motivation rather than company details or internal responsibilities.
Why the other options are incorrect
Customer emotion describes a benefit, but it does not include the full situation-motivation-outcome structure of a job story.
Company history describes an organization’s background, not the customer’s desired progress.
Support responsibility describes an internal team function, not a customer job.
Source for verification
https://academy.hubspot.com/lessons/using-jobs-to-be-done-in-sales-enablement
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