According to LinkedIn, how much of the buyer's purchase journey is completed before contacting the vendor?

Question: According to LinkedIn, how much of the buyer's purchase journey is completed before contacting the vendor?

• 33%
• 50%
• 90%
• 72%

Explanation

LinkedIn uses the buyer’s journey to describe how prospects self-educate before direct vendor contact. This makes early-stage content important because buyers may already be far into evaluation before speaking with sales. Thought leadership, educational assets, and nurture activity help keep the brand present during that research period. The figure supports building awareness and consideration before relying on direct sales engagement.

Why the other options are incorrect

33% is too low for LinkedIn’s stated view of how much research occurs before vendor contact.

50% understates the amount of self-directed research LinkedIn attributes to modern buyers.

72% is below the LinkedIn benchmark used for this buyer journey concept.

Source for verification

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/linkedin-sophguide-to-lead-nurturing-crashcourse-r7.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2017/pdfs/Sophisticated-Marketers-Guide-to-LinkedIn.pdf

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.