Question: Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.
- True
- False
Explanation
Amazon DSP supports full-funnel advertising by helping brands reach audiences across Amazon-owned and third-party inventory. For awareness goals, campaigns can use broad audience strategies and high-reach placements to introduce a brand before shoppers are ready to purchase. Display and video delivery across apps and websites can extend reach beyond active shopping moments. This makes Amazon DSP suitable for upper-funnel activity as part of a broader media strategy.
Why the other options are incorrect
False is incorrect because Amazon DSP can support awareness campaigns across third-party websites and apps.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/full-funnel-advertising
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.