Question: Advertisers can use impressions as a metric to indicate success towards your conversion goals.
- True
- False
Explanation
Impressions measure how many times an ad was served, which aligns more closely with awareness. Conversion goals focus on purchase-oriented outcomes such as orders, sales, or other completed actions. A served ad does not show that a customer took a purchase-related action. This makes the statement false because impressions are exposure metrics, not conversion success metrics.
Why the other options are incorrect
True is incorrect because impressions indicate ad exposure, not conversion performance.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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