Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.

Question: Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.

  • False
  • True

Explanation

Custom advertising solutions can be used by advertisers focused on brand or product promotion across Amazon Ads inventory and experiences. These solutions are not limited to sellers with products available in the Amazon store. Amazon Ads supports both endemic and non-endemic advertisers depending on campaign goals and available media solutions. This makes the statement correct because eligibility is based on the advertising objective, not only on Amazon retail presence.

Why the other options are incorrect

False is incorrect because custom solutions can support advertisers even when they do not sell products in the Amazon store.

Source for verification

https://advertising.amazon.com/solutions/products/custom-advertising

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.

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