Question: After you create a Sponsored Brands campaign with a lifetime budget, you can increase the budget but you can’t decrease it.
- True
- False
Explanation
A Sponsored Brands lifetime budget can be increased after campaign creation. It cannot be decreased once the campaign is active because Amazon Ads paces delivery against the total budget set for the campaign period. This helps prevent budget changes that could conflict with campaign pacing and delivery. Advertisers should choose the lifetime budget carefully when setting up a fixed-duration Sponsored Brands campaign.
Why the other options are incorrect
False is incorrect because the lifetime budget can be raised after creation, but it cannot be lowered.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.