Question: Amazon Ads offers Ads Planner to help advertisers develop clear strategies before investing their advertising dollars.
- False
- True
Explanation
Ads Planner supports media strategy development before campaign activation. It helps advertisers create full-funnel plans across formats such as sponsored ads, display, online video, Streaming TV, and audio. The tool provides audience insights, reach estimates, and budget allocation guidance. This makes it useful for planning investment decisions before launching media.
Why the other options are incorrect
False is incorrect because Ads Planner is designed to support pre-campaign media planning and strategy.
Source for verification
https://advertising.amazon.com/insights-and-planning/media-planning
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.