Question: Amazon DSP campaigns can link in to an Amazon destination, such as a product detail page on Amazon.com, or link out to non-Amazon destinations, such as a brand's website.
- False
- True
Explanation
Amazon DSP supports flexible clickthrough destinations based on the advertiser’s campaign objective and creative type. Campaigns for products sold on Amazon can send traffic to Amazon retail experiences such as product detail pages or Stores. Non-endemic or link-out campaigns can send traffic to advertiser-owned websites when the destination meets Amazon Ads policies. This allows both retail and non-retail advertisers to use Amazon DSP for full-funnel media activation.
Why the other options are incorrect
False is incorrect because Amazon DSP supports both Amazon and non-Amazon destination strategies.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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