Question: Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand's website.
- True
- False
Explanation
Amazon DSP supports campaigns that drive customers to Amazon and non-Amazon destinations. Amazon destinations can include product detail pages, Stores, or other eligible Amazon retail experiences. Non-Amazon destinations can include advertiser-owned websites when the creative and landing page meet policy requirements. This flexibility supports both endemic and non-endemic advertising strategies.
Why the other options are incorrect
False is incorrect because Amazon DSP can support both Amazon and non-Amazon clickthrough destinations.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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