Question: Amazon Marketing Cloud is currently available for which of the following ad types?
- Device ads
- Sponsored ads
- Custom ads
Explanation
Amazon Marketing Cloud is available for Sponsored ads advertisers and includes sponsored ads signals for analysis. This allows advertisers running sponsored ads campaigns to access AMC insights through Amazon Ads. Sponsored ads eligibility includes Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV. The correct category is Sponsored ads because it matches the Amazon Ads availability described for AMC.
Why the other options are incorrect
Device ads are Amazon device placements, not the listed AMC availability category.
Custom ads are tailored creative solutions, not the listed AMC availability category.
Source for verification
https://advertising.amazon.com/library/news/amc-for-sponsored-ads
https://advertising.amazon.com/solutions/products/amazon-marketing-cloud
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.