amazon may adjust a bid in real time up to 100 when an ad may be more likely to convert to a sale and lower a bid when less likely to convert to a sale what is this describing 35655

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

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  • fixed bids
  • automated bidding
  • dynamic bids – up and down
  • dynamic bids- down only
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