Question: An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign. Why might these numbers look different?
- Why might these numbers look different?
- In-stream and Shorts ads are distinct formats, so they should be evaluated independently.
- Shorts ads are designed for quick engagement, while in-stream formats focus on longer watch times.
- In-stream ads are always longer than Shorts ads.
- Unlike in-stream ads, Shorts ads are only available on CTV.
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