An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?

Question: An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?

  • Include previous purchasers, exclude site visitors
  • Include interests, exclude keywords
  • Include site visitors, include previous purchasers
  • Include site visitors, exclude previous purchasers

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