Question: An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
- 0.5
- 20
- 500
- 2
Explanation
Target cost-per-install should be based on the average revenue generated per install when starting an install-focused App campaign. Dividing total revenue by total installs gives the starting value used to guide bidding. In this case, the revenue per install is 1,000 ÷ 500 = 2. This helps the campaign optimize installs while staying aligned with the app’s monetization data.
Why the other options are incorrect
20 is incorrect because it is higher than the calculated revenue per install.
500 is incorrect because it reflects the number of installs, not the install value.
0.5 is incorrect because it reverses the calculation and does not represent revenue per install.
Source for verification
https://support.google.com/google-ads/answer/6247380
https://support.google.com/google-ads/answer/6268632
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.