Question: Ana wants to increase purchases for her health food products by engaging audiences that have recently considered products in the vegan category. Which audience type should Ana use to achieve this?
- Advertiser audiences
- In-market audiences
- Overlapping audiences
Explanation
This audience type is built from recent shopping signals that show active consideration within a product category. Vegan category engagement indicates current purchase intent, which supports a conversion-focused goal for health food products. In-market signals are more precise than broad interests because they reflect recent shopper activity. This makes the audience suitable for reaching customers who are likely evaluating similar products.
Why the other options are incorrect
Advertiser audiences are based on the advertiser’s own signals, such as customer lists or site activity, not Amazon category consideration signals.
Overlapping audiences help discover related audiences that share insights with a selected audience, not directly target recent category consideration.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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