Question: Andre has made a career move from B2C to B2B marketing. He has learned that there are now several stakeholders he needs to consider as part of the buyer group, including CMOs and VPs of his target audience companies. Which of the following categories do these buyers belong to?
- Technical and Data Experts
- Practitioners
- Strategic Decision Makers
Explanation
Senior leaders such as CMOs and VPs typically guide business priorities, budget decisions, and final approval in B2B buying groups. They align most closely with Strategic Decision Makers because their role focuses on organizational impact rather than day-to-day execution. LinkedIn targeting can reach these audiences using seniority, job title, and job function attributes in Campaign Manager. Recognizing this stakeholder category helps align funnel strategy and messaging to executive-level priorities.
Why the other options are incorrect
Technical and Data Experts are usually evaluators focused on technical fit, implementation, or data requirements.
Practitioners are usually hands-on users or functional influencers, not senior budget owners or executive decision-makers.
Source for verification
https://www.linkedin.com/help/lms/answer/a420653
https://www.linkedin.com/help/lms/answer/a423500
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