Author name: Pankaj Jangir

Question: A marketer wants to understand if combining Sponsored Products with Amazon DSP drives better results than either channel alone. […]

Question: A home goods retailer wants to recover lost sales from customers showing purchase intent. They identify customers who added

Question: A marketing team manually compiles reports from multiple advertising consoles, taking 8-10 hours weekly. They cannot answer cross-channel questions.

Question: A marketer needs step-by-step guidance on creating a lookalike audience but doesn’t know where to start. What should be

Question: A beauty brand selling on Amazon wants to understand whether customers exposed to their ads browse differently than customers

Question: Which of these options best defines a clean room? A reporting tool that aggregates campaign metrics from multiple advertising

Question: An analyst wants to learn AMC query techniques while still generating reliable results for their team. Which approach should

Question: A brand wants to reach customers exposed to both Sponsored Ads and Amazon DSP campaigns. What AMC capability enables

Question: An athletic brand wants to prove whether their new Amazon DSP campaigns provide additional value beyond their existing Sponsored

Question: A financial services company runs campaigns across streaming TV, display, and audio but cannot determine which channel combinations drive

Question: You create a lookalike audience in AMC based on customers who are high-value purchasers and shop weekly. What will

Question: A home furnishings retailer has successfully connected their CRM data and D2C website conversions to Ads Data Manager. They