Author name: Pankaj Jangir

Question: When creating a lookalike audience, an advertiser must choose between a more similar model (smaller audience) or less similar […]

Question: If a company is already sharing first-party and third-party data with another agency to optimize their marketing strategy, why

Question: You need to design an AMC measurement approach for a brand that wants to: (1) determine if Amazon DSP

Question: What is the primary difference between AMC’s core capabilities and premium features? Core capabilities require SQL knowledge, while premium

Question: A seasonal outdoor gear brand wants to create an audience of customers who purchased winter equipment during the previous

Question: Antonio, a media planner without SQL skills, wants to quickly analyze how his Sponsored Products and Amazon DSP campaigns

Question: A brand wants to understand how customers move from seeing a display ad to watching a streaming TV ad

Question: A data analyst wants to generate SQL for a custom analysis but needs to understand the logic before executing

Question: Where in the AMC interface should you navigate to access instant visualizations, recent projects, and your favorited use cases

Question: Which of these is an example of a controlled output from a clean room? 134 customers purchased within 5

Question: Andre wants to understand how his Amazon DSP campaigns and Sponsored Ads work together. Which AMC use case should

Question: A coffee brand wants to build an audience of customers who viewed their brand store page on Amazon at