Author name: Pankaj Jangir

Question: A travel services company currently pulls separate reports from Amazon DSP, display, and streaming TV campaigns, spending significant time […]

Question: An athletic apparel brand implemented a first-party data strategy that combined their CRM data, D2C website conversions, and in-store

Question: An advertiser has created a high-value customer lookalike audience in AMC. How can they activate this audience across their

Question: Olivia reviews an audience measurement report for the DSP_Display_2024 campaign and notices that “IM – Lip Care” was NOT

Question: Why is it important to verify that all required inputs are available in AMC before running an analysis? AMC

Question: A media buyer with no SQL experience needs to quickly understand which campaigns overlap with their audience. Which AMC

Question: An overlap analysis shows that customers exposed to DSP + Sponsored Brands have a 0.13% purchase rate, while those

Question: Which use case category includes both Rule-Based Audiences and Lookalike Audiences? Media planning use cases focused on campaign insights