Author name: Pankaj Jangir

Question: With conversion tracking, the only thing possible to track is when a customer actually purchases a product. True False

Question: Ad group settings must inherit settings from the campaign level. True False The answer(s) to the question is highlighted

Question: For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion

Question: What are the benefits of using in-market audiences? You can reach curated audiences more likely to convert in your

Question: Maria has noticed that her ads are not appearing as high on the search engine results page as they

Question: Microsoft Advertising allows you to import a keyword list from Google. True False The answer(s) to the question is

Question: Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Remarketing… For Microsoft

Question: When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account? When all accounts and/or

Question: What level or levels can ad targets be set? Keyword level Ad group level Account level Campaign level The

Question: How is a click-through rate defined? Number of conversions ÷ Number of clicks as a % Number of impressions

Question: In general, the higher up on the SERP your ad is the less likely it will be to clicked.

Question: When using Google Import, which of the following may be modified automatically as part of the import process? Location