Home » Microsoft Search Advertising » In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked. In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked. by Advertisement 5shares Facebook LinkedIn Pinterest Twitter Email True False Join our listSubscribe to our mailing list and get interesting stuff and updates to your email inbox. Thank you for subscribing.Something went wrong.We respect your privacy and take protecting it seriously