Author name: Pankaj Jangir

Question: Which of the following is NOT an ad copywriting best practice? Focus on value Use simple language Include conversational

Question: Which of the following ad copy examples follows the best practices for simplifying language? “Looking for a new car

Question: Fill in the blank: The goal of a concept ad is to increase _____. brand awareness engagement sales lead

Question: Following the rule of thirds helps you: draw attention to the most important elements of your ad creative make

Question: Which ad creative best practice(s) are displayed in the example below? Select all that apply. Contrasting colors Seasonal theme

Question: Which ad creative best practice(s) are displayed in the example below? Select all the apply. The rule of thirds

Question: What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of

Question: What are best practices for optimizing your conversion path? Select all that apply. Align your ad creative and copy

Question: True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to

Question: A Facebook core audience is based on: location, demographics, interests, behavior, and connections the number of years a person

Question: A Facebook custom audience is based on: the number of connections a person has on Facebook new people who

Question: A Facebook lookalike audience is based on: people who have already expressed an interest in your business new people