What is conversion rate optimization (CRO)?

  • A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page
  • The process of increasing the percentage of website visitors who take a desired action
  • A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale
  • The process by which an anonymous website visitor becomes a known lead
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