Question: Betty's manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
- Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
- Make adjustments to the campaign in reaction to hourly fluctuations in performance.
- Create helpful boundaries for the system to work within by setting a thoughtful bid and budget.
- Provide the system with ample, meaningful data and the time to process it.
- Keep an eye on strategy and objectives, evolving them over time as needed.
Explanation
App campaigns rely on human input to define the operating framework for automation. Thoughtful budget and bidding decisions give Google Ads clear limits for spend and performance goals. Strategy and objectives should be reviewed over time so optimization stays aligned with business needs. Machine learning also needs sufficient conversion data and learning time before performance changes are judged.
Why the other options are incorrect
Weekly asset swaps Replacing the full asset library too often can disrupt learning and remove useful creative signals.
Hourly adjustments Reacting to short-term fluctuations can interfere with automated optimization.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
https://support.google.com/google-ads/answer/6167158?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.