Question: Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?
- Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination
- Pricing or savings claims can be located in static banners regardless of where the clickthrough link leads
- They cannot include any pricing or savings details if they do not sell in the Amazon store
Explanation
Amazon Ads policy allows pricing and savings claims in display creative only when the same offer is present on the clickthrough destination. This requirement keeps the ad message consistent with the landing experience. For non-endemic advertisers, pricing or savings details are not automatically prohibited, but they must be accurate and verifiable after the click. A static ad must not create a mismatch between the advertised offer and the destination page.
Why the other options are incorrect
Option B ignores the requirement that pricing and savings claims must match the destination experience.
Option C is too restrictive because non-endemic advertisers may include compliant offer details.
Source for verification
https://advertising.amazon.com/resources/ad-policy/quick-reference
https://advertising.amazon.com/resources/ad-policy/amazon-branded-peak-events
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