Question: Brand Stores can receive traffic from both social media and sponsored advertising campaigns.
- False
- True
Explanation
Brand Stores can act as a destination for traffic from Amazon Ads campaigns and external marketing channels. Sponsored advertising can send shoppers to a Store to explore a brand’s product portfolio and story. Social media can also drive customers to the same branded shopping destination. This makes the statement correct because Stores can support traffic from both paid Amazon placements and off-Amazon channels.
Why the other options are incorrect
False is incorrect because Brand Stores can receive traffic from sponsored ads and external sources such as social media.
Source for verification
https://advertising.amazon.com/solutions/products/stores
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.