Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.

Here is the answer of the question: Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.

• request for proposal (RFP)
• Review, negotiate and sign
• marketing calendar
• strategy

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