Community building on LinkedIn by organizations with LinkedIn Pages can grouped into three main categories:

Hootsuite Social Marketing
  • Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles.
  • Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live.
  • Using targeted advertising to boost Likes on your published content, interacting in the comments section of content published by your competitors, publishing Thought Leadership pieces in the LinkedIn Blog.
  • Establishing an employee network, growing followers of your LinkedIn Page, and building active LinkedIn Groups.

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