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Question: One of the key ingredients for an agency is to create a pipeline of leads. True or false? True […]
Question: According to the lecture, content marketing tends to be… Budget and brains Paid and organic Slow, but durable Mousetrap
Question: What types of content tend to do better in social media than in search? Longform text Content that triggers
Question: According to the presentation, account-based marketing (ABM) typically works well for: B2C service providers B2C ecommerce brands Non-profit organizations
Question: Which of the following formats was recommended for an account-based content marketing program? Infographics Original research In-person events Ebooks
Question: According to the lecture, what is the key success factor for social media video? Lighting Length Calls to action
Question: Unlike traditional content marketing, account-based marketing… Attracts the largest possible audience for brand awareness Starts with identification of top
Question: What type of content supports sales directly? Content that triggers loyalty Content that gets shared Content that attracts links
Question: There is a correlation between long headlines and social shares. True or false? True False The answer(s) to the
Question: According to the example provided in the course, what impact do embedded videos have on the performance of articles?
Question: According to the annual blogging survey, approximately how long is the average blog post? 1400 words 400 words 4000
Question: Which of the following are NOT types of 'headlines?' Social snippets Title tag Article H1 header Email subject line