HubSpot Content Marketing Certification

Exam Name: HubSpot Content Marketing Certification Exam Exam URL: https://academy.hubspot.com/courses/content-marketing HubSpot Content Marketing Exam Solutions Content marketing is a newly

Question: True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom

Question: Fill in the blank: To effectively tell your business’ story, you need ________________. a mission with supporting values great

Question: What’s the best way to have your business’ story remembered and shared? Explain your history in detail. Show the

Question: Fill in the blank: The _________ can help you develop a mission statement that connects with your audience. persona

Question: Every story has these three storytelling elements. What are they? Characters, conflict, and resolution Conflict, idea, and resolution Characters,

Question: True or false? If prospects can get the answers to their questions and see themselves as characters in your

Question: True or false? You need conflict to tell an impactful story. True, conflict helps build developmental and emotional connections.

Question: Fill in the blank: The conflict in your content’s story should focus on the ____________. prospects’ needs prospects’ stage

Question: Fill in the blank: When you tell a story and the character is your audience, you should tell the

Question: Which of the following is NOT a storytelling best practice? Create emotional appeal through your content Be consistent and

Question: True or false? The conflict in this blog article is preventing team burnout. (Direct link to blog: https://blog.hubspot.com/marketing/empathic-managers-guide-preventing-team-burnout) True