Question: Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
- A 60-second landscape video asset.
- A 60-second portrait video asset.
- A carousel video asset.
- A square video asset.
Explanation
A strong App campaign creative mix should include video assets in portrait, landscape, and square formats. Square video helps ads qualify for more placements and better match how people view content on mobile devices. The existing mix already covers portrait and landscape, so the missing format is the remaining recommended aspect ratio. Using varied video assets gives Google Ads more creative options for automated ad assembly and serving.
Why the other options are incorrect
60-second landscape video asset is incorrect because recommended App campaign video creative commonly ranges from 10 to 30 seconds, and landscape is already present.
60-second portrait video asset is incorrect because portrait is already present and the missing format is square.
Carousel video asset is incorrect because this is not a required App campaign video asset orientation.
Source for verification
https://support.google.com/google-ads/answer/6167162
https://support.google.com/google-ads/answer/9948381
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