Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________.

Hootsuite Social Marketing
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  • announce new product releases or generate interest in upcoming events
  • put your company logo
  • display a professional headshot
  • serve up Display Ads
  • highlight CTAs (Call-to-Action)
  • showcase Buy Buttons for new products

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_______________would involve serving messages and content organically through your organization’s official social channels.

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