Question: Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?
- Include the name of the shopping center in the business name
- Use the core business name, as it appears in the real world
- Add the store code to the business name
- Use the shopping center's name as the business name
Explanation
Business Profile names should match the business name used consistently in the real world. For bulk uploads, the location name should not include extra descriptors unless they are part of the actual storefront name. Shopping center names, outlet names, and internal codes can make the profile name inaccurate. Google uses the business name field to represent the customer-facing identity of the location.
Why the other options are incorrect
Shopping center name should not be added unless it is part of the real-world business name.
Store code belongs in location management fields, not in the public business name.
Shopping center’s name identifies the property, not the retailer’s actual business identity.
Source for verification
https://support.google.com/business/answer/3038177?hl=en
https://support.google.com/business/answer/3217744?hl=en
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