HubSpot Digital Advertising

Question: Which metric best helps you convey the value of your advertising strategy? CPC Reach CPM ROAS Explanation ROAS is […]

Question: Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social

Question: Which of the following is NOT one of the three elements of a marketing mix? Earned media Owned media

Question: Which of the following is NOT an ad targeting strategy? Contextual targeting Demographic targeting Audience targeting Behavioral targeting Explanation

Question: Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age.

Question: Fill in the blank: The goal of a content ad is to increase _____. views sales brand awareness lead

Question: Fill in the blank: The goal of a commerce ad is to increase _____. engagement sales views lead generation

Question: What is one advantage of advertising on LinkedIn? Advertising on LinkedIn is often less expensive than advertising on Facebook

Question: What is one ad type that is unique to Snapchat? Story ads Image ads Sponsored messages AR lenses Explanation

Question: What’s the difference between first-party cookies and third-party cookies? First-party cookies are generated by visiting any website, third-party cookies

Question: What ad tracking method should you use to retarget people on social media who have visited your website? UTM

Question: A/B testing (split testing) is the process of: collecting data and user insights on the performance of online advertising