Question: Which of the following is NOT one of the three elements of a marketing mix?
- Earned media
- Owned media
- Social media
- Paid media
Explanation
HubSpot’s media framework uses three categories: paid media, owned media, and earned media. Social media is a channel, not one of those category names, and it can be used in more than one of them depending on execution. For example, posts published on a brand’s own accounts fit owned media, sponsored placements fit paid media, and audience shares or mentions fit earned media. That is why it does not stand alone as one of the three elements. HubSpot Academy+1
Why the other options are incorrect
Earned media This is one of the three media categories because it covers exposure gained from external sharing, mentions, or promotion. HubSpot Academy+1
Owned media This is one of the three media categories because it includes channels and content the business controls directly. HubSpot Academy+1
Paid media This is one of the three media categories because it includes distribution the business purchases to extend reach. HubSpot Academy+1
Source for verification
HubSpot Academy: The Basics & Fundamentals of Paid Media HubSpot Academy
HubSpot Academy: Creating a Digital Presence with Ads and Social Media HubSpot Academy
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