Digital Marketing for SMBs with Greg Gifford

Question: Why is it easier to measure the results of digital marketing? Because you can see your ads in Google […]

Question: How do you measure conversions on your site in Google Analytics? Page views Goals and events Bounce rate The

Question: When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called: Segmenting

Question: If you want to show up as a search result for a particular search phrase in Google, you need:

Question: When you run Google Ads, you pay: For every 1,000 times your ad is displayed Every time your ad

Question: Retargeting allows you to show ads to people who have never been to your website. False True The answer(s)

Question: How do you track the success of social media ads? Google Search Console Analytics on each social platform Google

Question: Your display ad should link to your home page because it builds your brand relevance False True The answer(s)

Question: You cannot do digital marketing effectively with a limited budget. False True The answer(s) to the question is highlighted

Question: Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false? True

Question: More links pointing to your site means more visibility for your business. True or false? False True The answer(s)

Question: If SEO is done correctly, you will see results in less than a month. True or false? True False