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Exam Name: Digital Marketing for SMBs with Greg Gifford
Exam URL: https://www.semrush.com/academy/courses/digital-marketing-for-smbs-with-greg-gifford/
- What is digital marketing?
- How do you measure the performance of your website?
- You can send email marketing to any email address you find.True or false?
- Search Engine Marketing is most commonly called:
- What are Google’s automated programs that discover website content called?
- What does retargeting do?
- What is display advertising?
- How do you check the ad copy of your competitors’ Google Ads?
- People who have not liked or followed your company on social media will not see your ads. True or false?
- Your business needs to use the strategies in every lesson of this course to succeed. True or false?
- Digital marketing helps to bring more traffic to your site. True or false?
- Why is it easier to measure the results of digital marketing?
- How do you measure conversions on your site in Google Analytics?
- When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:
- If you want to show up as a search result for a particular search phrase in Google, you need:
- When you run Google Ads, you pay:
- Retargeting allows you to show ads to people who have never been to your website.
- Your display ad should link to your home page because it builds your brand relevance
- How do you track the success of social media ads?
- Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?
- You cannot do digital marketing effectively with a limited budget.
- Where should the link in your email point to on your site?
- More links pointing to your site means more visibility for your business. True or false?
- The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?
- Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?
- If SEO is done correctly, you will see results in less than a month. True or false?
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