Question: Evaluate this SLA: By the end of this month, Marketing will increase website traffic by 50%, and sales will attempt contact up to three times for each website lead.
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
The SLA emphasizes activities rather than outcomes that drive revenue, which is the focus of RevOps-aligned SLAs. Increasing website traffic and attempting contact are inputs, not measurable results that indicate business impact. Effective SLAs should prioritize metrics like qualified lead conversion, revenue influenced, or deal velocity. Aligning SLAs with outcomes ensures cross-team accountability and predictable growth. Focusing on activities does not guarantee operational efficiency or revenue alignment.
Why the other options are incorrect
B) The requirements are specific but misaligned with outcomes, not vague.
C) The SLA has requirements, so it is not missing any elements.
D) The SLA needs adjustment because it emphasizes actions rather than results.
Source for verification
Revenue Operations: SLAs
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