Question: Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
- promoters
- detractors
- passives
- marketing team
Explanation
Promoters are customers who are highly satisfied and likely to recommend your brand. HubSpot Service Hub leverages promoters for advocacy programs, asking them to provide testimonials, reviews, or referrals. Engaging promoters ensures authentic and voluntary customer advocacy. Focusing on promoters maximizes positive influence while maintaining credibility.
Why the other options are incorrect
Detractors: Dissatisfied customers are unlikely to provide genuine advocacy.
Passives: Neutral customers are less likely to take proactive advocacy actions.
Marketing team: Internal teams do not serve as external brand advocates.
Source for verification
HubSpot Customer Advocacy Guide
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