Question: Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.
- behavioral, cognitive
- rational, emotional
- driven by internal rewards, driven by external rewards
- based on one’s needs, based on one’s values
Explanation
Intrinsic motivation comes from the value or satisfaction a person feels from the activity itself. Extrinsic motivation depends on incentives, recognition, or outcomes that exist outside the activity. In digital marketing, this distinction helps clarify whether an action is driven by personal interest or by an external prompt. Understanding both forms of motivation supports more relevant messaging across customer touchpoints.
Why the other options are incorrect
behavioral/cognitive describes categories of processes, not the source of motivation.
rational/emotional describes decision styles, not whether motivation comes from the activity or an outside incentive.
needs/values can influence motivation, but they do not define the distinction between intrinsic motivation and extrinsic motivation.
Source for verification
https://academy.hubspot.com/lessons/digital-marketing-fundamentals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Marketing Course" page.