Question: Gini wants to create a promotional offer on her products, specifically for Prime members. Which of the following eligibility criteria should she meet in order to create Prime exclusive discounts?
- Prime shipping eligible in all regions
- 2+ star rating
- Running time of 6 weeks
Explanation
Prime Exclusive Discount eligibility is tied to the product’s ability to support the Prime customer experience. Amazon evaluates whether the offer can meet Prime delivery expectations across the marketplace. A low product rating threshold does not satisfy the program requirement. The run period also must fit Amazon’s allowed promotion window rather than an extended six-week duration.
Why the other options are incorrect
2+ star rating is incorrect because Prime Exclusive Discount eligibility requires stronger product quality standards than this.
Running time of 6 weeks is incorrect because this exceeds the allowed duration for a Prime Exclusive Discount.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/GM2ADTH3XH3A5N57
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.