Google Ads – Measurement Certification

Question: For event-based data instead of session-based data, what platform should you use? You should use Google Analytics 4. You […]

Question: Google Tag Manager has which of the following two capabilities? Chose two. Google Tag Manager has collaboration and versioning

Question: Enhanced conversions for leads can benefit an advertiser in what way? It can track sales that happen off a

Question: The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways? ECPC first looks at

Question: After setting up conversion tracking, you want to add a column for conversion value per cost. How would that

Question: If you want to know how well your Google Ads account will perform, what estimate should you use? You

Question: A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete

Question: There are two types of optimization. What are they? Choose two. Media mix optimization Bidding optimization Targeting optimization Channel

Question: What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data

Question: The conversion date between Google Ads and Google Analytics is different. Why might that be? Because Google Ads can

Question: A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the

Question: In the world of digital advertising, how would a tag be defined? It would be defined as a small